Avoid Risks of Inaction
Organizations large and small are responding to threats and opportunities posed by climate change and the green movement. They know that engaging in an energy management strategy is no longer just an option, it's a requirement.

As if rising energy costs, new government regulations and compliance standards, and the current economic crisis all weren't enough, increasingly customers also want to know they are doing business with organizations engaged in green or sustainability initiatives. To not take action could mean serious consequences for your organization, such as:
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  • Fewer Customers: you risk not only being left behind by competitors, but being left out of consideration by prospects and customers.
  • Inefficient Operations: you can't manage what you don't measure – without systematically tracking energy usage and emissions, you really don't know what your organization wastes or how much could be saved.
  • Outdated Brand Identity: leading brands have already incorporated sustainability into their identity – has your organization lost that competitive advantage?
  • Lost Sales: in every category, eco-conscious product and services are gaining traction – how will your organization respond?
  • Compliance Risk: new standards and regulations are coming – the questions are what will they mean for your organization and are you prepared to address them?
  • Higher Employee Turnover: not only do customers and stakeholders demand accountability, but also your employees want to be associated with organizations that practice sustainability.

Uncertain Business Environment

With lower demand caused by the current economic crisis, many organizations are becoming more proactive in their efforts to cut waste and reduce expenses. They use enterprise-wide measurement systems to reveal organizational inefficiencies. Similarly, as energy costs rise, a lack of transparency in energy usage and emissions results in a lack of awareness about where to reduce costs and how to become more efficient. Without systematically tracking energy usage and emissions, organizations become even more vulnerable in a weak economy.

New regulations and compliance standards are spreading, and as well are creating an operational environment of confusion and anxiety. In California, measures like Assembly Bill 32 target significant emissions reductions to 1990 levels by the year 2020. Whether in California or other states, if your organization is not prepared to meet new regulatory requirements, you could risk economic hardship.

An even greater risk lies neither in government intervention nor a weak economy, but in customer choice. Customers vote with their dollars, and increasingly customers want to know they are doing business with organizations engaged in green or sustainability initiatives. How will your customers spend their dollars when competitive sustainable alternatives exist?

Your organization can realize substantial benefits when you take action on the path to sustainability. Learn about these strategic opportunities. And when you're ready to take the first step toward competitive sustainability, select GreenTraks Solutions.



"The U.S. Government is the largest single consumer in North America purchasing $350 billion in goods and services each year. Due to Executive Order 13514 it is required to use sustainable practices when acquiring goods and services."
– Environmental Protection Agency (EPA)